How To Use Your eBook and Its Resell Rights as Free Bonuses
You can use your eBook for much more than just a stand-alone product. One of the possibilities is using it as a free bonus to accompany one of your products or services. When your selling an affiliate product you could use your eBook as a bonus to the package.
In marketing, we all know that including bonuses and loading on bonuses is a huge, huge incentive for people to buy certain products or services. In fact, it is not uncommon to buy a particular product just for the bonuses themselves.
By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.
That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point.
Let me give a quick reasoning for that because there’s so many times I go on a website and I’ll see somebody offering a product, and they’ve got all these bonuses, then they just slap a value on there like $297 for this particular bonus.
I’m sitting there thinking, “I would never pay $297 just for that bonus.” That’s the way I want you to think. I want you to think: How much would I pay just for this bonus by itself, nothing else? Because whatever that value is, that is the true value of that bonus. Not by what you slap a value on there on a website. That doesn’t establish value.
You have to be realistic when you are thinking about how much you would pay and make sure it correlates to what the market would pay as well. If you don’t do this when people come to your website and and look to buy your package they will discount the actual value of that bonus, resulting in it losing tremendous value.
When you create an eBook you can still include it with your other products and services as a valuable bonus.
To make this bonus even more valuable for your costumers, you can take it another step forward and include the resell rights to your eBook.
Personally, I speak on the topic of creativity, so I know I would be interested in purchasing the resell rights to other products dealing with creativity.
I want you to think about that for a second. Why would I be interested in that? Because it saves me a lot of time. He or she may have created great content that is valuable that is on the topic that I talk about. Why reinvent the wheel? Why not partner up and create a relationship that both of us win?
He or she was able to leverage their material, I’m able to get material so that I don’t have to reinvent the wheel, and the same principle applies to you and your business.
When you create an eBook, there are going to be other businesses or services that would be interested in the exact same content for their particular email list or their particular customers.
You have now provided yourself with a platform to be able to sell or offer the reprint or resell rights of your eBook as a bonus. Those people who are now interested in your eBook can provide or sell it to their customers and feel as if they are providing valuable information.
This just continues to add onto the value of the bonus.
You can easily increase the value of a bonus to an affiliate promotion or your own product by just following these steps.
By exploring your creativity ideas will come to you when you need them the most!
