Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide to “slap” you for it.
Viral Marketing sounds bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.
Most Adwords Management companies want you to believe that Adwords management is all about keyword research. Take it from an Adwords Management expert; This is totally untrue! Keyword research is only a small part of the Adwords puzzle. Focusing on keyword research and keyword list building alone can easily be fatal for your Adwords campaigns. As a matter of fact, keyword research is totally useless if you or your Adwords management company focuses solely on keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google Adwords.