Web 2.0 Social Marketing Part-1
Part-1 Essentially, indexing the feed of updates would allow engines like Google to tap into the collective conscious of Twitter users and as a result a microcosm of the webs user base, with instant results. Although all the talk has been speculation, and its been downplayed by Twitter to just a conversation about products and search, the service is certainly on the block. Basically search engines should be able to clearly read through the context of the website and through the key content elements of the website. This link should give you an idea about some of the basics that need to be done.