The Car Auction. To buy or not. Or is that even the Question?
So here is an odd and seemingly unrelated story.
I went to a car auction last week. As I walked past the auctioneer he made an odd joke about not wanting to make the big guy upset or anything. My head spun around looking for the big guy that the auctioneer mentioned on his mic.
I blushed as I realized, gosh its me!
About two hours later, a 2004 Chevy Impala came up for auction and I heard from across the massive auction arena that it was going for 1600. I shouldered my way thru several lanes of cars to see it.
By the time I got there, a lot of people had arrived there already and the bid started moving quickly upward from 1800 dollars.
I walked quickly around it and but that time the price was 2,000 dollars.
While i looked at the odometer the price jumped to 2100.
Pausing 2 seconds in indecision allowed the price to move smoothly to 2200. I put up my hand and it – the price went to 2300.
Finally I was noticed and the fast talking auctioneer set the price at 2,350 dollars. Then the strangest thing happened, everyone looked at me and there was silence. The bidding simply stopped.
The funny auctioneer tried for the next 30 seconds but no one would place another bid on the car. Finally, he made some joke about big arms frightening off the competition and stopped the bid.
So, I got this medium mileage 2004 Impala, worth about 6,000 for a mere 2350.
So size does matter sometimes.
And so what has this to do with internet marketing?
I was laughingly discussing this with a friend of mine and we agreed that this could not have happened online. As an online marketer, you can do nearly anything in with your teeth unbrushed and without that lip gloss. Online one can’t be intimidated by some one else’s bad-ass big arms, their bad smelling perfume, short dresses any of those other aspects.
Picking up a niche market that you believe in, googling it, getting a domain name and using a content managment system like Joomla or Wordpress to quickly put up a site, then actively marketing that in similar discussion boards and other blogs is — in one runaway sentence **all you need to do**
Running an online business from home is like a dream job. Demanding, sometimes frustrating but definitely worth the reward for the 5% who figure out how to make it work.
With an online business, to get out of bed or not is entirely your choice. You can work with your computer on your lap, snuggled up nice and warm under your blankets while others are fighting snow drifts trying to get to work…
Or, and this is my favorite – Get out on a beach. Feel the warm sand under your toes, bring that laptop and try not to let your annoying Attention Deficit Syndrome get the better of you — as scantily clad bodies get between you and your view of the warm inviting water, ahhh I mean your computer screen.
P.S. I am strongly advocating that you attempt to grow a business that enables you to work online however I must caution you never buy a car at an online auction. The cameras that are focused on the cars, don’t allow one to smell the exhaust fumes, see the color of the white exhaust fumes or see minute scratches that might run the entire length of the car. I have stood there and watched peers stop bidding on a car while the online folks continued to run up the price several thousands of dollars past the point that it should have.
