work from home
Now the reasons why many people are interested in working from home is often different from person to person.But the primary one is a motivation to earn a decent income that doesnt require travelling to work every day like joe average assumes is the only way to make a living.Another reason is no longer having a boss that one has to take orders from.You are your own boss.
But dont be seduced by the endless stories of roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research properly.Work loads can paradoxically be higher for home businesses than outside in the real world.But always test part time before you jump into a fulltime career working from your house.
Nowdays by utilising correct search engine optimisation techniques, a marketer has the ability of geeting his product or service in front 225 million English speakers on the internet, which is roughly 45% of the Internet marketing population.And that data is taken from Nov 2001 from the US Internet Council.An often overlooked market is the large chinese market which is comes in second in viewing numbers.
At this moment you are obviously interested in an online income based around the combination of home and the intenet.This is because most marketers realise the amazing immense possibilities an individual can achieve online for a smaller outlay than offline business model.Their are only two obvious ways of making an income which are selling a service or selling a product.!Thats it.!
Dont worry if you dont even have a site since you can just send people to an affiliate link using googles adwords or yahoo marketing.Both advertising methods require a certain level of skill to manipulate to any advantage.Find a product line be it ebooks or whatever,use a method of promoting it even use split testing of two different types of advertising.!Start off aiming for low competition keywords whic are sometimes called “long tail”.For an example , instead of trying to compete for the word “honda” which would be quite difficult, you might compete for “discount honda in michigan” and send customers to an affiliate site you have joined.
During a class of his students gary halbert, master salesman, asked the following question “if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?”The students shouted back answers like “I would use the leanest,tastiest hamburger meat” or “my prices would be lower” etc etc.Gary waited and then said “the only advantage I want is a starving crowd” .All he meant was you must know what the target market actually wants.!
For internet marketing, like other standard business formats there are only two key factors for you to research to see if you can make a living.Traffic levels which is defined as how many potential customers are there, and Visitor values, what is each of these potential customers worth.The problem with traffic levels is, a search for terms like jokes/pranks etc shows large traffic levels but with a near zero level of possible buyers.Now an often overlooked tool for examining a possible market is google adwords suggestion tool.
When using Google suggestion tool go to “results are tailored to..” and click edit and choose country if yuo are aiming for a smaller market.Type in your main keywords and tick “use synonyms” box.We now utilise “Approx Avg Search Volumne” for a monthly average.Then we literally search for the “long tail keywords” .Then if we are going for the Australian market for instance we enter Australian Google search and examine our competition.
To find the guesstimate numbers if you are testing google adwords suggestion tool we would search for “keywords” to find sites “aimed” around these specific keywords in title etc.To find customers “values” we next go to adwords tool in the left hand side and select the button “Show estimated Avg .CPC”.We multiply traffic by cpc(value per visitor) and get “Total market value”.Anything above 1.2 million dollars p/month is a lucrative market.Roughly speaking, when comparing 2 similar themed niches, the one with the highest “customer value” will always be more profitable.!Thats when you start to consider number and strength of your competitors.
